The organization is in effective at bringing new ideas to the market.An over-reliance on existing products and services may be sustainable in the short term but longer term a lack of new ideas will make it increasingly difficult to remain viable in the marketplace.

The organization is ma inly focused on incremental Innovation.This consists of small, yet meaningful improvements in products, services, and other ways in which business is done. These tend to be the “new and improved”type in novations. We see them every day and they help extend product, service, and business life cycles and improve profitability

The organization is effective at unlocking breakthrough
Innovation that gives consumers something demonstrably new (beyond”new and improved”). Breakthrough innovation produces a substantial competitive edge for awhile, although the length of time any one can maintain such an advantage is growing increasingly shorter

The organization is poi sed to deliver transformational Innovation, the kind that creates completely new industries and transforms the way we live and work.Rather than addressing an existing need, transformational innovation has the potential to significantly accelerate the adoption of an emerging trend in ways that other innovations can’t.